Pharmacy Inbound Marketing

Tag: community pharmacy

ThoughtSpot 2016

ThoughtSpot 2016 is fast approaching!  This AmerisourceBergen conference caters directly to community pharmacists and gives you an opportunity to meet with vendors and pharmacists to learn about new innovations in the industry.  If you are buying your medication as an independent pharmacist, we highly recommend it.  For info on the show click here.  Some of the […]

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5 Things that make us your best choice

When choosing a marketing firm as a independent pharmacy, there are lots of ways you can go.  You can lean on your supplier and run with Health mart or Good Neighbor to do all your marketing for you.  You can go with a few different firms, one that helps you with web design, one that […]

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Cardinal Health RBC

Cardinal Health RBC is coming up fast.  This conference caters directly to independent pharmacists and gives you an opportunity to meet with vendors in the industry and pharmacists from nearly every state in the country.  If you are buying your medication as an independent pharmacist we highly recommend it.  For more info on the show […]

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Community Pharmacies Serving a Niche are at an Advantage

Benefits of Being Known for Something Unique One of the best ways to stand out as an independent pharmacy is to make yourself known for owning and serving a niche.  Being uniquely identified with a service is a great way to strengthen your pharmacy’s brand equity as well as build a community of following. A […]

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Working with your local press

As a community pharmacist you are a staple in your local environment.  One way to capitalize on that is to work with local papers, online bloggers, website organizers, and influencers in your area to get some free press. Here are a few pointers on dealing with these establishments that will make it easier to get […]

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Easy Steps for Successful Promotions

One way to drum up some quick business for your pharmacy is to throw an awesome promotional campaign!  Here are a few tips for store owners on how to put together a great promotional plan for your independent pharmacy. Set the right goals One key thing you should look at is your goal for your […]

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Optimizing your website

Having a good looking website is a requirement in today’s business world.  To really take your pharmacy to the next level though you need not just a great looking site, one with excellent content and design, but also one that ranks well on the search engines.  Great high ranking websites have the following four things […]

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Letting a customer go

  As an independent pharmacist the customers are the lifeblood of your business.  You have some clients who are the reason you like to head off to work every morning and a smile pops on your face every time they walk through the door, others, not so much.  Customers who are just annoying or abrasive […]

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Making awesome emails

In house we spent the last day focusing on building email campaigns for a couple of our clients, if your out there and doing some of your own here are some of the guidelines we use when designing them. Set a goal for the email – Only 1 goal allowed! You don’t want to overwhelm […]

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Pharmacy business plan

As we are bringing more new clients on board we are finding that a lot don’t have a formal, written business plan.  You may ask yourself if you have been in business for 5-10 years why do you need a business plan?  Well, technically you don’t, but going through the steps and writing all this […]

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The Effective Executive and how it relates to pharmacy

I recently dusted off a book I first read about 5 years ago called the Effective Executive by Peter Drucker, because as an office we are picking out what we think the top 10 business books are and I pulled a lot from this one and felt it should be on the list.  I haven’t […]

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Selling Clients as a Community Pharmacy

So as we are moving forward in our with our marketing agency we are looking at a lot of different sales strategies.  We have looked at Impact selling, SPIN selling, Carnegie training.   The best one we have found and the one that think would work best for community pharmacy owners like yourself is the […]

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Getting ready for the trade show

Have a trade show or industry event coming up?  Here are 10 key points to dust off and focus on before the event.  Business Cards: Look at your cards, are they just good enough, or do you feel they truly embody what you stand for as a business?  If you don’t feel they represent you well […]

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Hiring tips for community pharmacy owners

It seems the job market in pharmacy is pretty hot right now.  We are looking at hiring a tech for our store here in Portland, and it turns out there are about 80 openings for pharmacy techs in Portland on Indeed currently!  Deciding to hire and bring on more staff is a great sign.  It […]

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How do I get more free time as a community pharmacy owner

Over the past few months one of the things we hear time and time again from our clients is that they just do not have enough free time.  Being a community pharmacy owner is tough.  The number of hats you have to wear is ridiculous.  Besides being an expert in pharmacy, something that takes as […]

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Top selling supplements

According to a study by consumer labs about 24% of people who use supplements get them at the pharmacy. Some people think that you should only take supplements in case of a deficiency, but others swear by them.   Here are 5 of the most popular on the market today, and may be things you can […]

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Laying out your pharmacy space

The lay out of your pharmacy is an important aspect.  While your primary aim as a pharmacy owner is to help your clients out with there medication, you can also help them out by stocking some convenience items that they may need.   At the initial entry of the business, create a little decompression zone […]

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Pharmacy in the U.S. vs Pharmacy in Spain

So, recently I took a hiking trip traversing the Camino de Santiago across Spain, it was an awesome experience! I covered about 500 miles and on the journey I saw all sorts of great architecture, enjoyed some awesome cuisine, and was treated to the hospitality of the Spanish culture.  On an extended trip like that […]

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Know who is paying the bills and find more of them

After you have picked your colors and brand, the next step to really becoming a successful pharmacy is understanding who your clients are.  The first thing you need for that is a good software to track your clients.  Right now most of you guys are using Computer RX, or Pioneer.  With these tools you should […]

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