Pharmacy Inbound Marketing

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3 cool pharmacy technologies we are rolling out in 2017

Technology is cool.  The first time that technology really changed the way I do business was the introduction and usage of map quest.  I had a small house painting business in college, and actually remember using a Thomas Guide when I was younger to find my way around the city.  Portland is a big city, […]

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ThoughtSpot 2016

ThoughtSpot 2016 is fast approaching!  This AmerisourceBergen conference caters directly to community pharmacists and gives you an opportunity to meet with vendors and pharmacists to learn about new innovations in the industry.  If you are buying your medication as an independent pharmacist, we highly recommend it.  For info on the show click here.  Some of the […]

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5 Things that make us your best choice

When choosing a marketing firm as a independent pharmacy, there are lots of ways you can go.  You can lean on your supplier and run with Health mart or Good Neighbor to do all your marketing for you.  You can go with a few different firms, one that helps you with web design, one that […]

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Cardinal Health RBC

Cardinal Health RBC is coming up fast.  This conference caters directly to independent pharmacists and gives you an opportunity to meet with vendors in the industry and pharmacists from nearly every state in the country.  If you are buying your medication as an independent pharmacist we highly recommend it.  For more info on the show […]

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Community Pharmacies Serving a Niche are at an Advantage

Benefits of Being Known for Something Unique One of the best ways to stand out as an independent pharmacy is to make yourself known for owning and serving a niche.  Being uniquely identified with a service is a great way to strengthen your pharmacy’s brand equity as well as build a community of following. A […]

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Halftime adjustments! Hitting your 2016 goals

Dude, is 2016 really half way over!?!  I look at the calendar and it says that it is.  This year is one of the lucky ones where the 4th of July falls on a Monday so we get a three day weekend to celebrate it!  Since you have this long weekend, it’s also a good […]

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McKesson and Change Health

If you have been following the news feed over the last 24 hours, or if you’re in Chicago for the McKesson Ideashare you probably heard the news.  There is a new company being formed that is going to combine McKesson Technology Solutions and Change Health care.  The plan is that McKesson has a 70% stake, […]

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Should I join a buying group?

To join or not to join, that is the question… Joining a pharmacy buying group as an independent pharmacy is not an open and shut question.  Do I want to negotiate my own rates, or join a collective where we all work together, and allow the leadership of the group I join to pick our […]

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Growth Driven Website Design

Website design is kind of an interesting process.  Currently you design the site once every three to four years.  It takes a long time to get the new site up, usually twice as long as originally quoted.  Once up the site looks awesome!  Then year two rolls around and your website has a few features […]

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Fathers of Pharmacy

I’m going to be honest here, it’s 1:30 on Friday, I’m phoning this one in. Probably not my best work but hey, might be worth a read if you’re bored.  Father’s Day is coming up. With that in mind let’s take a look at some of the fathers of pharmacy. King James 1 King James […]

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Optimizing your online presence

I wish setting up images and backgrounds on social media accounts for pharmacies was a little bit easier. If you’re throwing photo’s up for your personal sites, it’s no big deal because you can just crop the images. Some of your background scenery might get cut off, but it’s no big deal.  For your pharmacy though it’s […]

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McKession Ideashare

McKesson ideaShare is just around the corner.  This confrence is put on especially for independent pharmacist and shows you all the coolest trends in the industry.  If you are buying your medication as an independent pharmacist and haven’t been to a show yet we highly recommend it.  For info on the show click here.  Some […]

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When is it time to hire a marketing company?

So your pharmacy is doing pretty well, but you’re not quite sure if it is time to make the leap and hire a marketing company yet, or if you would be better off focusing your resources elsewhere.  Here is a quiz to see if you need a marketing company:   1. What Score Does Your […]

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Working with your local press

As a community pharmacist you are a staple in your local environment.  One way to capitalize on that is to work with local papers, online bloggers, website organizers, and influencers in your area to get some free press. Here are a few pointers on dealing with these establishments that will make it easier to get […]

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Easy Steps for Successful Promotions

One way to drum up some quick business for your pharmacy is to throw an awesome promotional campaign!  Here are a few tips for store owners on how to put together a great promotional plan for your independent pharmacy. Set the right goals One key thing you should look at is your goal for your […]

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Retail items you should be currently stocking

Summer is here!  Now might be a good time to look at what you are stocking in your pharmacy and team up with some independent retailers to bring some unique and popular items to your shelf space.  Lets look at some items that are hot right now and you could stock a few of to […]

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Northwest Pharmacy Convention

It’s almost that time of year again!  No, not the Catalina wine mixer, but time for the annual Northwest Pharmacy Convention!  This year, like in years past, the show is held in Coeur D Alene, Idaho.  The event is a staple for pharmacy owners in Washington, Idaho, and Montana, and from some of the stories […]

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Tips for working with a contractor

Over the past few weeks we have put in A LOT of physical work on our new pharmacy.  New floors, new signage, reworking shelving, a new soda fountain, and filling up dumpsters full of trash and old knickknacks that have collected in the space over the years.   For a lot of this stuff we […]

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Pharmacy Solutions

Here are some solutions we have found to issues that have popped up in our first month of owning a pharmacy, hopefully there is a tip or two in here to help you out. Finding techs with good customer services skills: We found a good solution here by going local restaurants and retail establishments in […]

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Allergy shots

I love my Mom.  One story she just told me about was when we were all sitting down while I was a kid watching the movie “Overboard” with Goldie Hawn and Kurt Russell (a classic).  Apparently there was a point in the movie when Goldie swallows a fly and gasp for air and me and […]

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Optimizing your website

Having a good looking website is a requirement in today’s business world.  To really take your pharmacy to the next level though you need not just a great looking site, one with excellent content and design, but also one that ranks well on the search engines.  Great high ranking websites have the following four things […]

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Letting a customer go

  As an independent pharmacist the customers are the lifeblood of your business.  You have some clients who are the reason you like to head off to work every morning and a smile pops on your face every time they walk through the door, others, not so much.  Customers who are just annoying or abrasive […]

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Making awesome emails

In house we spent the last day focusing on building email campaigns for a couple of our clients, if your out there and doing some of your own here are some of the guidelines we use when designing them. Set a goal for the email – Only 1 goal allowed! You don’t want to overwhelm […]

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Pharmacy business plan

As we are bringing more new clients on board we are finding that a lot don’t have a formal, written business plan.  You may ask yourself if you have been in business for 5-10 years why do you need a business plan?  Well, technically you don’t, but going through the steps and writing all this […]

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The Effective Executive and how it relates to pharmacy

I recently dusted off a book I first read about 5 years ago called the Effective Executive by Peter Drucker, because as an office we are picking out what we think the top 10 business books are and I pulled a lot from this one and felt it should be on the list.  I haven’t […]

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Selling Clients as a Community Pharmacy

So as we are moving forward in our with our marketing agency we are looking at a lot of different sales strategies.  We have looked at Impact selling, SPIN selling, Carnegie training.   The best one we have found and the one that think would work best for community pharmacy owners like yourself is the […]

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Getting ready for the trade show

Have a trade show or industry event coming up?  Here are 10 key points to dust off and focus on before the event.  Business Cards: Look at your cards, are they just good enough, or do you feel they truly embody what you stand for as a business?  If you don’t feel they represent you well […]

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Hiring tips for community pharmacy owners

It seems the job market in pharmacy is pretty hot right now.  We are looking at hiring a tech for our store here in Portland, and it turns out there are about 80 openings for pharmacy techs in Portland on Indeed currently!  Deciding to hire and bring on more staff is a great sign.  It […]

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How do I get more free time as a community pharmacy owner

Over the past few months one of the things we hear time and time again from our clients is that they just do not have enough free time.  Being a community pharmacy owner is tough.  The number of hats you have to wear is ridiculous.  Besides being an expert in pharmacy, something that takes as […]

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