Pharmacy Inbound Marketing

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Pharmacy Solutions

Here are some solutions we have found to issues that have popped up in our first month of owning a pharmacy, hopefully there is a tip or two in here to help you out. Finding techs with good customer services skills: We found a good solution here by going local restaurants and retail establishments in […]

Here are some solutions we have found to issues that have popped up in our first month of owning a pharmacy, hopefully there is a tip or two in here to help you out.

  • Finding techs with good customer services skills:

We found a good solution here by going local restaurants and retail establishments in walking distance of our pharmacy.  When we found someone who had awesome customer service skills, we offered them a job, part time to start as most entry level retail and service jobs don’t keep someone busy.  Found a few awesome hires that way.

  • Maximizing shelf space:

If you are not selling more than one of an item a month it should not be taking up retail shelf space.  You may have clients who want that item, and you know who they are and its the reason you still stock it.  Keep it behind the counter for them.

  • Seasonal promotions:

Do them if you are not all ready.  Small trinkets that are related to the holidays are good point of purchase sale items.  The uptick in POP sales also gives you a good solution to the holiday bonus problem, you can offer your employees a percent of the sales, so they will promote the items for you.

  • Creating the right feel:

We found that more so than paint, getting a new floor can totally change the look and feel of your pharmacy.  This is often overlooked as it is considered just aesthetic, but I would say getting it made the store feel more dynamic and captured the feeling we want people to have when they enter.

  • Keeping a delivery driver busy:

Find someone who has another full time job doing a delivery route in the morning.  Once he finishes that route he checks in with us and we give him the afternoon deliveries.

  • Doing things habitually:

A lot of times if you’ve been in the pharmacy for awhile you might have developed some habits and just do things for the sake of doing them.  Use a time tracking tool to see how you are actually spending your time in the pharmacy, and you are likely doing some task that you could easily give to a tech.

  • Nametags

I know they are cheesy, but they are kind of expected in the pharmacy world.  When people have a mental image of a pharmacist a name tag adds to the uniform.  It’s kind of like a suit if your a lawyer, or a Carhart jacket if your a contractor.  Make sure all your people have them.

  • Cleanliness

Independent pharmacies sometimes have a tendency to get a little cluttered.  Since there is no set model for how to lay out your store sometimes you just kind of let all your random suppliers pick where they want to put item, and next thing you know the store doesn’t feel like a whole product.  A good solution to this is to step back and look at your pharmacy as a whole then lay it out as if you were starting from scratch.

We covered a lot of solutions here, if you want some info on what is not working for SEO, check out this ebook by our partners Hubspot.  Also for some more info on laying out your store click here to check out our blog post on it.

 

 

 

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