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Optimizing your website

Having a good looking website is a requirement in today’s business world.  To really take your pharmacy to the next level though you need not just a great looking site, one with excellent content and design, but also one that ranks well on the search engines.  Great high ranking websites have the following four things […]

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Having a good looking website is a requirement in today’s business world.  To really take your pharmacy to the next level though you need not just a great looking site, one with excellent content and design, but also one that ranks well on the search engines.  Great high ranking websites have the following four things in common.

  • Strong performance
  • Mobile optimization
  • Search engine optimization (SEO)
  • SSL security enabled

At Inbound RX we have found that a great tool to use as a pharmacy owner to test how well your firm is performing in these categories is the website grader from our partner, Hubspot.  This tool has researched tens of thousands of websites and found the benchmarks of the best.  If you are trying upgrade your site in house or sub it out to a developer and marketing firm, here are some things to look at and fix or discuss with your developer if it is not performing.

Strong performance:  Size of images is the most common hold up here.  Make sure you are compressing your images, shrinking that image that is 4 MB to 2.4 MB can do wonders for your speed.  Also make sure you are using minification tools that help you shorten code and remove redundant functions.  Try to aim for a load speed of your page in 3 seconds or less.

Mobile optimization:  There is two ways to go here.  One is to make a whole separate site for mobile, the other is to make sure that the content scales well and is built with the mobile platform in mind.  If you are building just one site WordPress is really good about doing it for you, especially if you work off a template.  Make sure that you have ports in there that allow for administrators to control the width and scale of the pages as they appear on different devices.

SEO (search engine optimization):  Four quick things to focus on here to dial in optimization.

  1. Page titles
  2. Headers
  3. Site maps
  4. Meta descriptions

Make sure all your pages have these.  As you grow your site sometimes these things get left out here and there, and performance can lag over time.  Try to do an audit a few times a year to look at all your pages and make sure they are up to snuff.

Security:  Google has made a point of starting to ensure that your content management system has SSL capabilities enabled.  You need to make it key point to talk to your developer or marketing firm and make sure they are doing this for you.  If you don’t you now get dinged on google.  The company feels it has a responsibility to promote sites that are keeping there customers data safe, so make sure you help them out in that regard.

Hopefully if your thinking of a redesigned site there are some tools here that can help you if your doing it yourself, or some good starting points with discussions with your developer.  If you have reached the point where you are ready to go with a full service marketing firm drop us a line, and we can go over website redevelopment with you as website design and rebranding are the first things we do with our new clients.

Also, if your the type of pharmacist that is interested in reading this, then you may be interested in checking out our blog on cool technology tools available for the independent pharmacist that talks about some software on the market today and how you might be able to use it to improve your sales.

 

 

 

 

 

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