Pharmacy Inbound Marketing

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Optimizing your online presence

I wish setting up images and backgrounds on social media accounts for pharmacies was a little bit easier. If you’re throwing photo’s up for your personal sites, it’s no big deal because you can just crop the images. Some of your background scenery might get cut off, but it’s no big deal.  For your pharmacy though it’s […]

I wish setting up images and backgrounds on social media accounts for pharmacies was a little bit easier. If you’re throwing photo’s up for your personal sites, it’s no big deal because you can just crop the images. Some of your background scenery might get cut off, but it’s no big deal.  For your pharmacy though it’s a different game.  Your logo and brand looks awesome when it is in it’s original format, but as soon as you start trying to manipulate the pics important letters get cut off, or it looks clunky, stretched, and pulled.  To help you out, we have some info you need on making sure everything fits right and looks good on your social media accounts.

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Facebook

First off, if you don’t have a business account for your pharmacy it’s a good idea to get one.  You have to make sure that the business Facebook page is linked to a personal Facebook page.  You will need two different graphics to make your page look good.  The first is a profile pic, the second is a cover pic. You can go with a personal action shot of you in pharmacy attire or a logo for for the profile pic. If you’re going to be interacting with customers on the page or if your techs and other employees might be using the page, your pharmacy logo is probably a better way to go.    For the cover pic, an easy solution if you don’t have one yet is to insert a panoramic shot of the outside of your store shot from your phone.  If you’re not sure how to do that for a galaxy phone click here.  For a iphone click here.

If you have a brand you’re trying to represent to your client though, a lot of time a picture isn’t the way to go and you want another graphic image of your firm.  If going this route, you want the cover picture to be something that is tied into your profile pic brand wise, but not just the same image scaled to fit.  Work on creating a piece using similar colors and fonts, and possibly include a call to action button somewhere on the graphic to encourage Facebook followers to interact with you directly.

 

Twitter

Twitter is nice to you in that they use round numbers in the size of there jpgs.  The profile pic is a square, 400 x 400, and the banner pic is a symmetrical 1500 x 500.   When tweeting as a business, a logo is the way to go.  This can really work well if you are especially active in the community.  If you engage in twitter conversations about what is going on in your town, seeing the logo pop up in twitter feed of other people engaged can act as advertising, and now that you are part of the conversation, the community may be more likely to use your pharmacy.  As far as the header, this is a great place to continue branding if you’re using a marketing firm to help design a something custom. Create a custom header that fits the image, but continues to convey your overall brand. If you are not going with a branding approach on your header but want to focus on a feel for the page, there are some sites out there that have some great photographs.  One of the most popular is twitrcovers which has cool looking photography ready to fit in your header.

 

LinkedIn

LinkedIn is a great site for networking with other pharmacists, potential doctors, or discharge nurses who could subscribe patients rather than potential clients.  On LinkedIn you want to promote yourself more than your business, so a head shot of you is recommended instead of a logo. Your background though should be all about your pharmacy to get your branding in.  For this it is best to work with a design or marketing firm. However, if you don’t want to go that route, and already have a custom website already built, you could ask your web dev to get you a jpg of your logo that is 974×300 px and let them know it’s for your LinkedIn cover. They should be able to get that scaled correctly for you.

So that is it for the big three, but there is another social media site that is becoming more and more popular that is perfect for community pharmacies connecting with their client base.

 

pharmacy blogs

 

Instagram

Instagram is relatively new to the social media “big three” for business, but has become a place that is a great for easy interaction with your customers as a community pharmacy.  If you don’t want to jump into the realm you can give it to a tech, but it is a great site to throw up pics of your day to day operations of the pharmacy.  A lot of people (not me, but a lot) love seeing themselves in pics, and it’s easy as you just post a pic and a little description of what’s going on.  For the profile pic I recommend using a logo here vs a head shot.

 

So to wrap it up, here are the pics you need to get your social optimized

  • Twitter Profile Pic: 400 x 400 px
  • Twitter Header Size: 1500 x 500 px
  • Facebook Avatar Pic: 90 x 90 px
  • Facebook “Cover”: 981 x 363 px
  • Linked in profile pic: 100 x 60 px
  • Instagram Profile Pic: 180 x 180 px

If you’re working with a marketing company they should be able to get you all these things. If you’re not working with anyone right now give us a shout out and we would be happy to talk to you about getting it set up and getting you all the different pictures and images you need.cta button social

Hopefully there was some helpful info on setting up social media accounts in here for you, and contact us with questions!  We want to hear from you!

 

 

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