In house we spent the last day focusing on building email campaigns for a couple of our clients, if your out there and doing some of your own here are some of the guidelines we use when designing them. Set a goal for the email – Only 1 goal allowed! You don’t want to overwhelm […]
In house we spent the last day focusing on building email campaigns for a couple of our clients, if your out there and doing some of your own here are some of the guidelines we use when designing them.
- Set a goal for the email – Only 1 goal allowed!
You don’t want to overwhelm the clients or doctors by giving them to many options on the email. Put one thing for them to click on.
- Make sure you know your buyer persona
You want to speak the language of the person you are sending it to so make sure that the demographics and characteristics of the people getting this email down.
- No big walls of text!
Walls of text are annoying, especially as things scale down to phones. Make them quick, easy to read messages.
- White space is your friend
By using more white space the email is easier on the eyes, and if you want to get super stylish, you should try to build your email in an inverted pyramid with more whitespace at the bottom.
- Make sure it scales well to phone
If your sending out a promotional ad hitting lots of different clients or future customers, make sure that it is convenient for them to read both on there phone and there tablet. Mail chimp and Hubspot both have tools to help with this
- Grab attention quickly
If you have a cool image or catchy headline put it at the top of the email.
- Make it easy to scan
Especially if it is a promotional email you will have maybe 2 seconds before they move onto the next email. Unless they are all ready and evangelist of your business they will only read 1-2 sentences. Tell them quickly what you need to say.
- Personalize when possible
If you can add fields that personalize the email a bit, it will get a little better response rate.
- Send them at the right time
Mid morning Tuesday and Wednesday or the best business days to send out an email campaign. On weekends Sunday night seems to get the best responses.
Good luck creating awesome emails, and feel free to contact us if you have any questions with lay out or design.
For more info on who you should be targeting with these emails look here for how to get an idea of your target market.