Pharmacy Inbound Marketing

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Halftime adjustments! Hitting your 2016 goals

Dude, is 2016 really half way over!?!  I look at the calendar and it says that it is.  This year is one of the lucky ones where the 4th of July falls on a Monday so we get a three day weekend to celebrate it!  Since you have this long weekend, it’s also a good […]

Dude, is 2016 really half way over!?!  I look at the calendar and it says that it is.  This year is one of the lucky ones where the 4th of July falls on a Monday so we get a three day weekend to celebrate it!  Since you have this long weekend, it’s also a good time to take a look at where you are at for meeting the goals you set at the beginning of the year.

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New Years Resolutions

Most of you guys set some new years resolutions at the start of the year.  Lots of them probably got thrown by the wayside, but hopefully a few stuck.  You probably also set some goals for your business.  This is a chance for you to reflect and see where you are at with those.

What happened with my goals

Okay, first did you write your goals down?  If yes, can you find where they were written down right now and pull them out or up on you computer?  If not, that might be one of your first problems; goals that are written down are far more likely to be achieved than ones just floating around in your head.  Also, you might want to look at the goals you set that were not reached and if they were in the SMART format.  That goal of drop 10 pounds, or make an extra 50k at the pharmacy isn’t good enough, and that might be why you’re not reaching it.  You have to look at if the goals are in SMART format.  Are your goals:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Sensitive

smart goals

Making smart goals in the correct format allows you to change “I want to make more money” into “I want to increase my total sales in 2017 by 10%”.  Then you can track that goal on a monthly basis to see if you are making progress or falling behind, and make course corrections and change things along the way.

Course correction

So there are probably a few goals that are lost for the year, that’s okay.  Keep them down and you can throw them on the list for next year.  There are some that hopefully you all ready hit.  Awesome! Then there might be a few in there that you haven’t made progress on, but if you really start pushing right now, you can get there by the end of the year.

If any of those goals has to do with growth, either increasing script volume or increasing sales, I think that working with a marketing firm is the way to go.  Many independent pharmacy chains are currently using their drug distributor’s marketing program as there main marketing arm.  Good Neighbor and Health Mart both have benefits, but getting a marketing firm spending over 100 hours a month focusing just on your firm will boost results, and do it in a way that is personalized in the direction you want to go.

Whether it is targeted inbound marketing campaigns towards doctors getting them to prescribe more scripts for your pharmacy, client services email and blog campaigns aimed getting referrals from existing customers, or growth driven design programs aimed and continually improving your website and automating prescription ordering, find a firm that specializes in marketing for pharmacies. For even more info on setting goals, as well as solutions that are common to inbound problems that are out there today, take a look at our ebook.

CTA_eBook_3Prob_Direct

Also feel free to browse through our past blogs!  We have a great collection of over 50 blogs on items geared at helping you as an independent pharmacist, let us be a resource to help you achieve your goals!

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