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Getting ready for the trade show

Have a trade show or industry event coming up?  Here are 10 key points to dust off and focus on before the event.  Business Cards: Look at your cards, are they just good enough, or do you feel they truly embody what you stand for as a business?  If you don’t feel they represent you well […]

Have a trade show or industry event coming up?  Here are 10 key points to dust off and focus on before the event.

  1.  Business Cards: Look at your cards, are they just good enough, or do you feel they truly embody what you stand for as a business?  If you don’t feel they represent you well enough, upgrade them!
  2. Body Language:  Do a quick google search and look for cues if someone is really interested in having a conversation with you or just humoring you.  Spend your time with people at the event who actually want to engage.  There is to much time wasted at these events in small talk where no learning is going on.
  3. Tech Skills:  Make sure you are on at least Linked In, and understand what the hell is going on in tweets in case they are live streaming which is common these days.
  4. Communities and Charities:  Don’t be boring and just talk about you.  Your a community pharmacist!  I am sure you are already involved in some outstanding projects in your community, don’t be afraid to promote them at the show.
  5. Managing Anxiety:  It’s common at these things to have a few moments when you get stuck in your head, don’t worry, it happens to everyone else as well at a certain point over the few days, just don’t let it throw you off when it hits and stay in the moment.
  6. Goals for the show:  Going in with a game plan of what you really want to get accomplished over the few days can make the show a lot more fun, and help you know where to divvy up your time.
  7. Willingness to be sold:  Okay, your probably not buying the blister pack vacuum for 12k. You might learn something listening to the pitch, or the seller might be someone who has another product you use in the future.  Be engaged in listening to the people there.
  8. Learn!:  There is a great oppertunity for learning at these shows.  Seeing what is going on in the industry is exciting, and just by being there even if you don’t by any products if you listen to the other people there I am sure you will pick up some new ideas you can bring home and try out on your personal pharmacy immeaditly.
  9. Personalized email replies:  After leaving the show, when you follow up rather than just saying nice meeting you, reference the conversation you had with them at the show.  It shows that you cared.
  10. Following up with contacts: Some of the contacts you get at the show might be leads, make sure you have a system for contacting them with a marketing plan behind it that helps convert those leads into clients.

Do a little thinking about these three things before the show,

and…..

wait for it…….

an ebook is coming out on all these topics in the next week or two!  Check back at the post when we are finally all loaded in Hubspot to see it, and yes, I will probably repost this blog as a new one when the ebook is done with a super cool link to the ebook.  I am telling you now so don’t get mad at me!!

Until then till that ebook is finished here is a link that talks about some tools you can use to get some more free time as a pharmacy owner.  You deserve to be able to take a long weekend to really enjoy the tradeshow!

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