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Chris Reads: “Endurance”

Hey there, Back again for blog post number two! I am a big book reader I thought I would talk about the last few books I have read and how they relate to inbound marketing and what we are doing in pharmacy. The first book I read this month is Endurance, Shackleton’s Incredible Voyage by […]

Hey there,

Back again for blog post number two! I am a big book reader I thought I would talk about the last few books I have read and how they relate to inbound marketing and what we are doing in pharmacy.

The first book I read this month is Endurance, Shackleton’s Incredible Voyage by Alfred Lansing. Great book! Talks about the all the time leading up to the journey, the crew selection, their attempted voyage to the south pole. They end up getting stuck in an iceflow that takes the ship all over the place. The ice crushes the ship and they have to abandon it to camp on the flow itself. They drag small sail boats across a swamp of slush up to their knees. When they finally set up camp, the ice literally starts to melt beneath them and crack open in the middle of the night. A small opening in the storm occurs allowing them to see a patch of land! They take some tiny boats through a maze of icebergs while a blizzard pounds them and finally get to a little island. A few of them leave the island taking a tiny sail boat through the most dangerous stretch of ocean in the world to get help. Back at camp, they do some amputations and surgeries to combat the frostbite and gangrene. A rescue party sent to recover the crew lands on the wrong side of the island, and somehow scales crags and peaks that were deemed impossible to surmount. The path the rescue team took was not accomplished again for 40 years. Shackleton’s crew manages to reach a whaling station, get help, and the whole crew survives!

Epic adventure story! The book is old; published in 1959. The author was able to get firsthand knowledge from a few of the remaining crew, taking pages from their diaries. It is a story of survival, and some of the things they had to do and endure will make you cringe. Not sure how this hasn’t been made into a movie yet. I could definitely see Russell Crowe or Jermey Renner in the lead role as Shackleton. One of the main things you get out of the book is perspective and perseverance. Whatever you are going through, its not that bad! Hearing firsthand accounts of what they did will definitely make you cringe in spots, and if your a member of PETA I’d stay away from it. Seeing what they had to go through to endure will help you appreciate the advancements in modern medicine and pharmacy. I’d recommend this book to anyone who enjoys watching shows on the history or discovery channel, Bear Grylls fans, or someone who likes to do a lot of traveling outside of the States.

Besides being a marketing company we actually manage a pharmacy, that’s where we test out a lot of these strategies before bring them to you, follow our case study and what we are doing at Paulsen’s pharmacy here to see us restore this Portland landmark back to life.

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