When choosing a marketing firm as a independent pharmacy, there are lots of ways you can go. You can lean on your supplier and run with Health mart or Good Neighbor to do all your marketing for you. You can go with a few different firms, one that helps you with web design, one that […]
When choosing a marketing firm as a independent pharmacy, there are lots of ways you can go. You can lean on your supplier and run with Health mart or Good Neighbor to do all your marketing for you. You can go with a few different firms, one that helps you with web design, one that helps you with print, and try to piece together emailing through mail chimp and blog writing yourself. You can hire a local small shop in your area that can offer full service marketing packages, but has a limited knowledge base since they don’t have a broad enough staff. If you have lots of money you can go with an elite national firm, but they might not have a good grasp of your industry.
I think as a community pharmacy, these are the wrong choices and, right now, the best choice on the market is us – InboundRx.
We know the industry, design websites, can help with print, and understand the pharmacy market. We not only understand, but are ahead of the market with the direction pharmacy is moving. On top of that, we offer five services that no other marketing firm specializing in the pharmacy industry is offering right now.
Inbound Marketing: Consumer buying habits have shifted. Now, before someone steps foot in your pharmacy for the first time they have likely been to your website. A doctor thinking about sending scripts to you is going to go online to check and see if you have the necessary products or solutions they are looking for. On-going clients want to be engaged with your store, and not through direct mail coupons, but email newsletters, blogs, and social media. To market your store now, it’s not about shouting and manipulating customers to buy, it is about providing value and solutions to problems they have. We will set up the tools for you to do that.
Unified Branding: A brand is more than just a logo. A brand represents who you are and your services quickly and through a variety of mediums. Our process here starts with hand drawing possible designs then drafting them. We do that not once, but 8-12 times until we come up with the logo that truly fits you and your firm. Building a brand is about getting your business to feel the way you want it to feel. It involves typography, symbology, print and digital format, fonts, accent colors, images. A logo isn’t just your brand, there is more to it than that. We will show you the true value of unique branding when we work with you.
Growth Driven Design: Your website is your best sales tool. It is working 24 hours a day. Building a website and letting it sit for years is archaic. Your website should be updated with new photos and blogs, and optimized for how your consumers are using it. We help you do that, then optimize your website on a monthly basis: slowly rolling out changes, adding pages as improvements, and helping it be the valuable sales tool it should be.
Sales and Technology Training: If you all ready own a few stores, it may be time to start actively trying to close some sales. We help you with that. We place ads to hire the right reps, fly in and do some sales consulting, and remotely manage the rep to ensure that are using the marketing qualified leads we are giving to them.
Proximity Marketing: Interactive location marketing is the next new wave. Apple opened the market with iBeacons, and now Google is in the market as well with Eddystone. As more and more consumers are comfortable with being marketed to on their phones, this method of in-store, just-in-time advertising will be the preferred method of advertising. We are getting a head of the curve and setting up these features for you.
This is what the future of advertising looks like, get on board now and let us help you. These tools make us the best choice for a marketing firm for your community pharmacy.