Pharmacy Inbound Marketing

inboundrx

Bernie’s Pharmacy, Inc.

Bernie’s Pharmacy in Anchorage Alaska was a fun client. They wanted to incorporate their proficiency in medication compounding (mortar and pestle symbol) with the big dipper constellation as seen on the Alaska State flag. They wanted their website to feel the way small towns in Alaska feel: sturdy, cloudy, and functional.

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Medical Center Pharmacy

Medical Center Pharmacy, in San Antonio TX, experienced stagnation. The chain stores in their area were choking them out. In an attempt to stay relevant, they came to me for a starter set. After the creative interview we developed a simple logo to their specifications and customized the Paulsen’s website for them to use as […]

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Capitol Pharmacy, Inc.

Capitol Pharmacy, Inc., in Sacramento CA, experienced stagnation. The chain stores in their area were choking them out. In an attempt to stay relevant, they came to me for a starter set. After the creative interview we developed a simple logo to their specifications and customized the Gore Drug website for them to use as […]

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Clayworth Pharmacy

Clayworth Pharmacy,  Castro Valley CA, wanted to maintain their current logo but needed a new website to showcase their services better. Our goal with Clayworth Pharmacy was to retrofit their existing brand with guidelines, and feature their brand in a new website. We developed a new website, facilitated review sessions, and made sure the client was […]

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Capitol Drugs

Capitol Drugs in WeHo and Sherman Oaks CA, were looking to jumpstart their sales and marketing efforts. They understood we were a growing firm and were willing to take the journey with us. Their previous owner was a leader in specialty care for HIV patients and illustrated the cherub as a symbol of that care. […]

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Gore Drug

Gore Drug, in Gore Oklahoma, is a busy pharmacy. After seeing the work we did for Paulsen’s, they wanted a consultation. Gore was the first client we had that would benefit more from a ready-made website than a fully-custom, new site. From Gore we established a distinction in our services between from-scratch and ready-made websites. Both […]

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North Central Pharmacy

North Central Pharmacy, McKinney TX, felt that they were overdue for a brand and website update. The pharmacy offers sterile compounding (which is a pretty big deal for an independent pharmacy). Compounding provides a higher level of patient care that is hard to come by in a neighborhood shop. Problem was that no one in their neighborhood […]

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Paulsen’s Pharmacy

Paulsen’s Pharmacy in Portland is the perfect example of a pharmacy that believed it was an inherent part of its community and didn’t need to try particularly hard to compete. With another independent pharmacy down the road and a Walgreens nearby, harsh reality caught up to them. Jon Tomin, CEO of InboundRX, became part owner of […]

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3 cool pharmacy technologies we are rolling out in 2017

Technology is cool.  The first time that technology really changed the way I do business was the introduction and usage of map quest.  I had a small house painting business in college, and actually remember using a Thomas Guide when I was younger to find my way around the city.  Portland is a big city, […]

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ThoughtSpot 2016

ThoughtSpot 2016 is fast approaching!  This AmerisourceBergen conference caters directly to community pharmacists and gives you an opportunity to meet with vendors and pharmacists to learn about new innovations in the industry.  If you are buying your medication as an independent pharmacist, we highly recommend it.  For info on the show click here.  Some of the […]

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5 Things that make us your best choice

When choosing a marketing firm as a independent pharmacy, there are lots of ways you can go.  You can lean on your supplier and run with Health mart or Good Neighbor to do all your marketing for you.  You can go with a few different firms, one that helps you with web design, one that […]

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Cardinal Health RBC

Cardinal Health RBC is coming up fast.  This conference caters directly to independent pharmacists and gives you an opportunity to meet with vendors in the industry and pharmacists from nearly every state in the country.  If you are buying your medication as an independent pharmacist we highly recommend it.  For more info on the show […]

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Community Pharmacies Serving a Niche are at an Advantage

Benefits of Being Known for Something Unique One of the best ways to stand out as an independent pharmacy is to make yourself known for owning and serving a niche.  Being uniquely identified with a service is a great way to strengthen your pharmacy’s brand equity as well as build a community of following. A […]

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Halftime adjustments! Hitting your 2016 goals

Dude, is 2016 really half way over!?!  I look at the calendar and it says that it is.  This year is one of the lucky ones where the 4th of July falls on a Monday so we get a three day weekend to celebrate it!  Since you have this long weekend, it’s also a good […]

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McKesson and Change Health

If you have been following the news feed over the last 24 hours, or if you’re in Chicago for the McKesson Ideashare you probably heard the news.  There is a new company being formed that is going to combine McKesson Technology Solutions and Change Health care.  The plan is that McKesson has a 70% stake, […]

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Should I join a buying group?

To join or not to join, that is the question… Joining a pharmacy buying group as an independent pharmacy is not an open and shut question.  Do I want to negotiate my own rates, or join a collective where we all work together, and allow the leadership of the group I join to pick our […]

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Growth Driven Website Design

Website design is kind of an interesting process.  Currently you design the site once every three to four years.  It takes a long time to get the new site up, usually twice as long as originally quoted.  Once up the site looks awesome!  Then year two rolls around and your website has a few features […]

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Fathers of Pharmacy

I’m going to be honest here, it’s 1:30 on Friday, I’m phoning this one in. Probably not my best work but hey, might be worth a read if you’re bored.  Father’s Day is coming up. With that in mind let’s take a look at some of the fathers of pharmacy. King James 1 King James […]

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Optimizing your online presence

I wish setting up images and backgrounds on social media accounts for pharmacies was a little bit easier. If you’re throwing photo’s up for your personal sites, it’s no big deal because you can just crop the images. Some of your background scenery might get cut off, but it’s no big deal.  For your pharmacy though it’s […]

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McKession Ideashare

McKesson ideaShare is just around the corner.  This confrence is put on especially for independent pharmacist and shows you all the coolest trends in the industry.  If you are buying your medication as an independent pharmacist and haven’t been to a show yet we highly recommend it.  For info on the show click here.  Some […]

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When is it time to hire a marketing company?

So your pharmacy is doing pretty well, but you’re not quite sure if it is time to make the leap and hire a marketing company yet, or if you would be better off focusing your resources elsewhere.  Here is a quiz to see if you need a marketing company:   1. What Score Does Your […]

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Working with your local press

As a community pharmacist you are a staple in your local environment.  One way to capitalize on that is to work with local papers, online bloggers, website organizers, and influencers in your area to get some free press. Here are a few pointers on dealing with these establishments that will make it easier to get […]

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Easy Steps for Successful Promotions

One way to drum up some quick business for your pharmacy is to throw an awesome promotional campaign!  Here are a few tips for store owners on how to put together a great promotional plan for your independent pharmacy. Set the right goals One key thing you should look at is your goal for your […]

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Retail items you should be currently stocking

Summer is here!  Now might be a good time to look at what you are stocking in your pharmacy and team up with some independent retailers to bring some unique and popular items to your shelf space.  Lets look at some items that are hot right now and you could stock a few of to […]

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Northwest Pharmacy Convention

It’s almost that time of year again!  No, not the Catalina wine mixer, but time for the annual Northwest Pharmacy Convention!  This year, like in years past, the show is held in Coeur D Alene, Idaho.  The event is a staple for pharmacy owners in Washington, Idaho, and Montana, and from some of the stories […]

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Tips for working with a contractor

Over the past few weeks we have put in A LOT of physical work on our new pharmacy.  New floors, new signage, reworking shelving, a new soda fountain, and filling up dumpsters full of trash and old knickknacks that have collected in the space over the years.   For a lot of this stuff we […]

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Pharmacy Solutions

Here are some solutions we have found to issues that have popped up in our first month of owning a pharmacy, hopefully there is a tip or two in here to help you out. Finding techs with good customer services skills: We found a good solution here by going local restaurants and retail establishments in […]

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Allergy shots

I love my Mom.  One story she just told me about was when we were all sitting down while I was a kid watching the movie “Overboard” with Goldie Hawn and Kurt Russell (a classic).  Apparently there was a point in the movie when Goldie swallows a fly and gasp for air and me and […]

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Optimizing your website

Having a good looking website is a requirement in today’s business world.  To really take your pharmacy to the next level though you need not just a great looking site, one with excellent content and design, but also one that ranks well on the search engines.  Great high ranking websites have the following four things […]

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Letting a customer go

  As an independent pharmacist the customers are the lifeblood of your business.  You have some clients who are the reason you like to head off to work every morning and a smile pops on your face every time they walk through the door, others, not so much.  Customers who are just annoying or abrasive […]

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